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Creating happier and healthier places for two decades...

Gertrude St Studio is a placemaking, urbanism and design collective, led by Sam Choudhury. Sam is a leading place expert and highly sought after for her thought leadership and creative thinking around how to create and facilitate happier, healthier and prosperous places. She has over 18 years experience working across multiple scales - from neighbourhoods, to mainstreets to city-wide working with community groups, business associations, business improvement districts, municipal councils to developers and global asset owners. She is passionate about participatory approaches to co-create and improve the places and spaces we inhabit. 

She has spent almost two decades working in the private and public sector in Australia and abroad and has collaborated and worked with some of the world's leading placemaking, place data and urban planning organisations, making Sam a respected leader in her field. 

Like all great placemakers, we rarely work in isolation, so Gertrude St Studio works with well respected and established placemaking partners such as Village Well, Town Teams, FourFold, & Neighbourlytics. 

Want to learn more? Email Sam at or find her on LinkedIn

Academic Qualifications

  • Bachelor of Urban Planning & Development (with Honours) University of Melbourne

  • Masters of International Development, University of Melbourne

  • NY/P Program Urban Design, Columbia University New York

Training & Affiliations

About: About


Word on the Street

About: Testimonials

I have been working with Sam for 4+ years. As an urban strategist, with a finger on the pulse of the contemporary built environment ecosystem, Sam always provides high-quality contracting support on placemaking and engagement projects. But more importantly, she is great to work with!

Valli Morphett, Village Well

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